The first childhood is the basis of all human learning. Quality of life of a child between birth and six years of age can determine the contributions made in society as an adult.

Studies show that it is during the first stage of childhood that the human brain develops most of the links with neurons. Until the age of 3, the 100.000 brain cells from birth develop 1 trillion connections. The number Duplicates the connection an adult has. At 4, it is estimated that the child reaches half of his or her intellectual potential.

Together with good nutrition, adequate stimulus up to 6 years generates benefits ranging from increase in intellectual competence (that assesses school and reduces reattendance rates) to adults trained to learn to deal with everyday challenges. Within this frame, the first stage of basic education complements the family role in the physical, intellectual, psychological and social development.

When families in poverty are focused, children development can break a cycle of opportunities. In Brazil, the group is one of the most vulnerable of the population. High mortality rate, infant malnutrition, lack of registry office, domestic violence, and tradition of basic care of educational practice, are some of the adversities to the full development of a child that must be regarded by public policies.

In  2007,  Instituto Camargo Corrêa started to make his first effort to promote healthy development for kids 0 to 6 years. The program  Ideal Childhood aims at defending the rights of early childhood through the actions performed between the institute , business areas and the constructor through the program Big Works for Childhood and Allies . The goal is to complement and strengthen the actions developed by public authority and civil organizations focused on boys and girls.